The best tip for sales and Marketing…Don’t sell crap

The best tip for sales and Marketing…Don’t sell crap

Ok, this is number 4 of the series I am doing from Steve Jobs techniques. The question I get a lot is…What is the best tip for sales and marketing? Do not sell crap!! yes there I said it…
When you start to sell a platform, or a product and service and it is crap. What do you look like? Yes, that is a very sad thought. Now if you stand by something and are passionate about it and see results. How does that make you feel? Until this changed for me and how I look at things, I concentrated more on what was important. Not just to make money, but to believe in what I was selling and a product of it. Now below is 3 things that have changed my life…
The first is if you want a platform for any business that you believe in, and the second and third are training…you get them all in number 1 but you can use it for the business you in.
You see many people pushing what ever it is…..but do they think it works? Now take that into consideration, and think about when you bought something and it was crap. Which person do you want to be?
If you want to see more about me and what I have done to help others with video, here is my youtube link
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1. “Customer point of view. Always. Filter everything you’re doing, saying, andpitching through that and you’ll improve just about every metric you care about today.” – Matt Heinz, President at Heinz Marketing

With the growing emphasis on stage-based marketing, which involves catering your content and marketing messages to your prospects’ stage in the sales cycle, keeping your customers’ preferences in mind is going to become even more important in the future, with everything.

2. “Garbage data in, garbage results out. Whether you do inbound or outbound marketing, the quality of your database and lists has a huge impact on your results. Obtaining better information about prospects and where they are in the buying process is one way to improve the quality of sales-ready leads.” – Brian Carroll, Executive Director at MECLABS

3. “Today’s buyers do a tremendous amount of their purchasing research long before they ever speak to a salesperson. Ultimately, this age of the hyper-educated, constantly connected consumer requires that marketing and sales work more closely together than ever before.” – Mick Hollison, CMO at InsideSales.com

According to SiriusDecisions, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. In 2014, make sure your sales and marketing teams are working together to provide your buyers with the information they want, when they need it.

4. “Build advocates and mobilize them.” – Mark Organ, CEO at Influitive

Customer advocates, or brand evangelists, are some of your most effective (and cheapest!) marketing assets. If you can build up a following of brand advocates through great customer support, active outreach, and an overall positive client experience, these customers can start selling your product for you. Remember: never underestimate the power of a positive customer testimonial.

5. “Webinars, as a form of content marketing, are a great vehicle to educate and inform potential buyers, and the real goal should be to make sure they are engaged in the webinar so they are inspired to want to have a conversation with you after the event.” – Mike Agron, Author of WebinarReady

There are several benefits to having a webinar program at your company. Not only are webinars helpful for thought leadership and client retention, they’re also a great platform for lead generation, making them an important marketing and sales tool

These are just a few of the helpful tips from Salesforce’s latest eBook.

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